Skills Required:
- Experience and skill in strategizing, executing and Optimizing ads on Google, Meta, and other adplatforms.
- Experience in optimizing landing pages and user funnels – conversion metrics and other aspects of analytics
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Knowledge about LinkedIn Marketing
- Proficiency in campaign management software, such as HubSpot Marketing
Roles and Responsibilities:
- Create and optimize digital campaigns on Google Ads & Facebook
- To make Digital Ads proposals, projections and strategies
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
- New Strategies & Recommendation (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
- Brainstorms new and creative growth strategies through digital marketing
- Measure and report performance of all marketing campaigns, and assess against goals
- Identifying new business leads and contributing to the expansion of business activities
- Preparing campaign budgets and work schedules, as well as setting project deadlines
- Developing link building strategies.
- Analyzing keywords and SEO techniques used by competitors.
- Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
