A significant shift in the talent market occurred in 2022. Applications decreased dramatically while job openings soared. Job seekers gained authority. Employers have to work harder to draw in excellent candidates. The best recruiters are revising their recruiting strategies in the current candidate’s market to get off to a strong start and draw top talent in 2023.  

It’s crucial to set the stage before delving into the specific trends. Here is a brief overview of the recruitment situation right now. 

An unstable economy  

Businesses are cutting expenses as a result of the economy’s growing unpredictability. However, just because the economy is weakening doesn’t mean there are fewer open positions. Emerging trends suggest that the hiring rollercoasters are still going strong. The unemployment rate is at its lowest point in years, and for every company that fires employees, another job is created. 

A shift in the workforce’s generation  

Baby boomers, who were formerly the largest generation of employees, are now rapidly quitting the labor field. Following the epidemic, many baby boomers moved up their retirement plans, which influenced the talent pools.  

As Gen Z joins the workforce, Millennials have surpassed Gen X as the largest working cohort. This progressive “changing of the guard” indicates a shift in workplace communication methods, values, and motivators in addition to fewer workers generally available. 

Trends of 2023 

How businesses recruit new hires will be among the biggest developments in 2023. When it comes to luring top talent, traditional HR departments fall short of marketing departments. Instead, they must develop bonds with prospective employees by employing marketing strategies to draw them to their businesses. 

One thing is certain: just like it did last year, technology will continue to influence most recruiting trends in the coming year. Recruiters must eventually rely on virtual assistance in today’s ever-changing and technologically advanced society.  

Therefore, we are being forced to stay at home more than ever in the post-coronavirus era. Further rely on technology for work, play, and shopping. Innovative technology is perceived as a danger to many professions and industries, but for 54% of HR recruiters, it is more of an opportunity. 

Remote Working  

Since there is still a lot to learn about remote work, the question will be relevant long after 2023 has passed. In addition, the reason so many people switched to teleworking is still valid. It will be a while before offices are again safe, but immunizations may be our only hope against COVID-19. Teleworking is popularly encouraged or maintained by many employers because it saves money in addition to being safer.  

The epidemic is likely to persist in 2023 to some extent, so that year may be the one in which we look for a compromise and ways to better organize work that can be done from home. 

Diversity and Inclusion 

In our previous blog, we have covered the necessity and profit of having a diverse workforce. According to the World Bank, one of the principles that can boost the world economy by up to £120 trillion is workplace gender equality. Additionally, workplace diversity in terms of race and gender can boost profits by up to 33%. 

Mental Health Checks  

One of the pandemic’s lasting effects will be a focus on wellness and the importance of it. Because of this, 2022 marked the start of the implementation or evaluation of mental health policy. Employee well-being applications, surveys, and training will increase in number in 2023, making it one of the main trends in hiring. 

Data Driven Strategy  

One of the most recent developments in recruiting is data-driven strategy. With remote work and the ongoing changes, the coronavirus causes in the workplace, information and data will keep piling up. For a healthy bottom line, managers must therefore have a good understanding of data, budgets, and other pertinent information. They will therefore make sure that each strategy is in line with important facts and reports. 

Employer Branding  

One of the most important hiring trends for 2023 that every company should be aware of is employer branding. Because before applying for a position, every job applicant researches the reputation and brand of the employer. Employers are now starting to understand how important it is to maintain or grow their brand image. Future candidates will want to work with a recognised organisation, just like clients do. 

Recruitment Marketing

Recruitment marketing is another recent development in the field of hiring. This calls for integrating traditional marketing techniques into your employment process. With the aid of effective marketing techniques, recruiters can identify, draw in, and develop talented candidates. In essence, you will encourage the individual to apply for employment opportunities at your firm by promoting the business or job opportunity to them. 


The hiring, training, and management of employees is now the responsibility of many HR teams operating in a new environment. When considering careers in HR, most people don’t consider developing content and websites for the human resources departments of their companies. But with the competition for bright individuals at an all-time high, finding new methods to work is the key to attracting them. Bohiyaanam Talent understands this competition and provides the answers.  

The new year brings with it the opportunity for diversification, Bohiyaanam Talent prides itself in adapting to change quickly and getting on with the trends.

Visit our website to discover more of our resources and services.  

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